Rich's® Artisan Breads is an expression of product perfection, a passion for authenticity and a steeped appreciation for the honesty and excellence of traditional baking methods. Rich's® focus is on baking and providing artisinal breads that speak to this authenticity and passion, honouring the timeless excellence of traditional methods. We developed the logo, pay-off line and the brochure which embodies the authenticity and timeless art of artisinal breads.
As a supplier of premium bakery, topping and icing products, Rich's, a global company, has extensive ranges in their stable. As these brands emerge and evolve, we are responsible for developing materials for external as well as internal launches to best showcase each product offering. We have created various impactful promotional materials such as trade presenters, handling guides, e-mail signatures and web banners, along with packaging updates and designs.
Rich's has various seasonal promotions throughout the year and these are anything from Cake Carnival to Donut Day, Easter, Mother's Day, Xmas and Valentine's Day. We conceptualise the theme look and feel, which is then applied to in-store point of sale material such as bunting, stickers, table tent cards, shelf talkers, along with programs for each theme.
Nandos wanted to enter the LSM 4 - 7 market with their condiments and decided on promoting the 2g sachet of their famous peri-peri sauces. We designed all the material to support this promotion such as the trade presenter, in-store washline banners and price card. For the activation days we also designed recipe leaflets and notepads. Adding cooking tips and little "did-you-know's" to the notepads helped the brand engage with their consumers.
TRESemmé had proven success in the USA as a salon brand. Owned by Alberto Culver, the decision was made to extend the range to a retail brand. Its platform became its USP as it was a professional range, with professional formulations, in professional sizes, with-out the salon price tag. Hence the positioning: Professional, Affordable. We launched TRESemmé in South Africa in 2006 and it became a brand leader by 2011. TRESemmé was supported on TV and leading womens magazines along with billboards and in store activations. In 2012, Alberto Culver was bought by Unilever Global.
MANHATTAN SWEETS design improvements were implemented in 2013. In general the graphics needed to be simplified as they were competing with the sweets when viewed through the window. The upgrade entailed: opening the window to see more product, placing a white keyline around window to differentiate multicoloured sweets and pack background. Artwork was also simplified by removing elements, product descriptions and variant names were simplified and standardised across the range. The new designs were applied to all variant sizes ranging from 30g to 400g as well as all dispensers.
IWISA SUPER MAIZE MEAL is a brand that is firmly entrenched in the hearts and minds of consumers. 2012 saw the launch of the new pack design and positioning statement: GENERATIONS OF GOODNESS in every bag. The imagery and new positioning illus-trates that Iwisa is a brand that has been there for each and every generation, helping them to achieve their best. Over the years we have embarked on various projects such as the new positioning campaign, point of sale and consumer promotions.