Rich's® Artisan Breads is an expression of product perfection, a passion for authenticity and a steeped appreciation for the honesty and excellence of traditional baking methods. Rich's® focus is on baking and providing artisinal breads that speak to this authenticity and passion, honouring the timeless excellence of traditional methods. We developed the logo, pay-off line and the brochure which embodies the authenticity and timeless art of artisinal breads.
As a supplier of premium bakery, topping and icing products, Rich's, a global company, has extensive ranges in their stable. As these brands emerge and evolve, we are responsible for developing materials for external as well as internal launches to best showcase each product offering. We have created various impactful promotional materials such as trade presenters, handling guides, e-mail signatures and web banners, along with packaging updates and designs.
Rich's has various seasonal promotions throughout the year and these are anything from Cake Carnival to Donut Day, Easter, Mother's Day, Xmas and Valentine's Day. We conceptualise the theme look and feel, which is then applied to in-store point of sale material such as bunting, stickers, table tent cards, shelf talkers, along with programs for each theme.
NATIVA RadiCAL extended their range in 2014 to include chewables for both adults and children. Adverts and point of sale material was developed for the line. For the childrens range a character "Callie" was created to speak to consumer. The RadiCAL packaging was also updated.
NATIVA Go! is a range of multivitamins and supple-ments. The pack design was simplified and refined. We originated the pay off line: “Go! will get you there!” which has been used in all printed elements. We conceptulised the advertising campaign to support the positioning of "Go! will get you there!" The launch campaign comprises print adverts, launch sales presenter and point of sale material for trade.
NATIVA Effervescents were relaunched in 2012. These products are the effervescent version of the tablet format. The unique selling proposition of these effervescents is that one feels the effect faster than a tablet hence the "boost" concept for the campaign. The campaign comprises print adverts, launch sales presenters and point of sale material for trade.
Nandos wanted to enter the LSM 4 - 7 market with their condiments and decided on promoting the 2g sachet of their famous peri-peri sauces. We designed all the material to support this promotion such as the trade presenter, in-store washline banners and price card. For the activation days we also designed recipe leaflets and notepads. Adding cooking tips and little "did-you-know's" to the notepads helped the brand engage with their consumers.
TRESemmé had proven success in the USA as a salon brand. Owned by Alberto Culver, the decision was made to extend the range to a retail brand. Its platform became its USP as it was a professional range, with professional formulations, in professional sizes, with-out the salon price tag. Hence the positioning: Professional, Affordable. We launched TRESemmé in South Africa in 2006 and it became a brand leader by 2011. TRESemmé was supported on TV and leading womens magazines along with billboards and in store activations. In 2012, Alberto Culver was bought by Unilever Global.
MANHATTAN SWEETS design improvements were implemented in 2013. In general the graphics needed to be simplified as they were competing with the sweets when viewed through the window. The upgrade entailed: opening the window to see more product, placing a white keyline around window to differentiate multicoloured sweets and pack background. Artwork was also simplified by removing elements, product descriptions and variant names were simplified and standardised across the range. The new designs were applied to all variant sizes ranging from 30g to 400g as well as all dispensers.
IWISA SUPER MAIZE MEAL is a brand that is firmly entrenched in the hearts and minds of consumers. 2012 saw the launch of the new pack design and positioning statement: GENERATIONS OF GOODNESS in every bag. The imagery and new positioning illustrates that Iwisa is a brand that has been there for each and every generation, helping them to achieve their best. Over the years we have embarked on various projects such as the new positioning campaign, point of sale and consumer promotions.
SNOWFLAKE is one of South Africa’s iconic brands. The line extension Easy Mix perfectly compliments the parent brand. An Easy Mix recipe booklet was produced in 2013 to extend the usage of the range by creating recipes that incorparted the Easy Mix product. In 2007 the Pancake Mix was added to the range and this variant was used to drive the concept for the promotion. The sales presenter shape was round, in order for it to fit into a frying pan as the leave behind for the trade. This launch featured a consumer promotion in all leading female magazines and the prize was a Kenwood Chef mixer.
This deeply entrenched Kwa-Zulu Natal brand perfectly represents its namesake isi-Zulu i-nyala. The majestic Nyala symbolizes the natural goodness of this maize meal. Enriched with vitamins and minerals, Nyala Super Maize Meal remains a firm favourite when it comes to selecting the best!
We were responsible for updating the entire packaging range to be in line with its majestic positioning as well as all the launch elements. A recipe book was developed to encourage a wider usage of maize meal and to showcase new and exciting applications.
Twinsaver is a legendary South African brand providing quality household products.
We developed their corporate brochure, paper towel design and internal annual themes.