OUR WORK

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In 2013, the entire Russell Hobbs personal care range received a packaging upgrade. The competitive brands including RH, were similar in look and feel as their graphics and backgrounds were and are predominantly black. In addressing this “sea of sameness” the black was made less prominent. A more contemporary lighter image was created to have more shelf stand out and the brand was reinforced with the repeat RH pattern. A new positioning was created in the line: “Enjoy every look”. This statement implies that the product allows consumers to create many different styles and, by creating great styles, they will attract admiring looks. Instead of repeating the front facing on the back panel of the womens range, we created a "Get Styling" section to show consumers how to get the best usage from their styling appliance. This is in picture and point format.
 
www.russellhobbs.co.za

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Premier Corporate
 

Design and print of internal elements ranging from Policy Booklet to internal training booklets, screensavers and internal campaign drives to reinforce their values and culture.

 

 
www.premierfmcg.com

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Fox, an already established brand, was given a total logo and packaging revamp to consolidate the brand for more shelf impact and presence. The old Fox logo featured “Fox Tools” and “Fox Abrasives”. The logo was revised to feature the word “Fox” and by deleting “tools” and “abrasives” we consolidated the range as one brand. The Fox head was given more definition to give it more presence, and to highlight its natural attributes. The pay-off line “Get it Right” was added. This implies that no matter what Fox product you use, its the right tool for the job.
 
www.matus.co.za

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Matus is one of the largest hardware and tool distributors in the country with branches in Gauteng, KZN and Western Cape. We developed their new Corporate Identity, using their existing hammer device.
Thereafter we have applied it to all elements from stationery to promotions, internal and external communications to their website design and website implementation.
 
www.matus.co.za
 
 

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MTS is a sub brand to Matus and we created this logo to be carried across all the categories. The categories comprise Hand tools, Adhesives, Decor, Home etc.
 
www.matus.co.za