In 2013, the entire Russell Hobbs personal care range received a packaging upgrade. The competitive brands including RH, were similar in look and feel as their graphics and backgrounds were and are predominantly black. In addressing this “sea of sameness” the black was made less prominent. A more contemporary lighter image was created to have more shelf stand out and the brand was reinforced with the repeat RH pattern. A new positioning was created in the line: “Enjoy every look”. This statement implies that the product allows consumers to create many different styles and, by creating great styles, they will attract admiring looks. Instead of repeating the front facing on the back panel of the womens range, we created a "Get Styling" section to show consumers how to get the best usage from their styling appliance. This is in picture and point format.
Design and print of internal elements ranging from Policy Booklet to internal training booklets, screensavers and internal campaign drives to reinforce their values and culture.